The 7-Step Advertising Formula
Here is a condensed master-class 'formula' on how to rivet prospective and existing customers to your sales message, and how to ethically yet powerfully influence them to buy. . . . keep reading
|
Success the Warren Buffett Way
I see success as a balance between health, career, relationships and money, with health by far being the most important and I'm always interested in other successful people's take on success. . . . keep reading
|
The 3 Myths About Growing A Business
There are three myths that do more, in my mind, to damage the entrepreneur's understanding about business, what their business is, what it is capable of, and what compels and ethically influences customers, than anything else I can put my finger on. . . . keep reading
|
The Single Greatest Copywriting Secret
One of the most powerful ads ever written was for The Wall Street Journal. It began, "On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college…" . . . keep reading
|
"The 3 Critical Google Adwords Statistics to Watch Like a Hawk"
Some people have lost a tonne of money by incorrectly configuring their Cost per Click, Daily Budget, and myriad of other Google Adwords account settings, something as innocuous as a decimal point accidentally typed in the wrong position has cost some advertisers dearly because like the majority they didn't think to check their account regularly. . . . keep reading
|
"A Powerful Lesson In Communication and Persuasion"
When I analyse the biggest selling sales letters - something I haven't done to this degree of finite detail until recently - letters that have generated tens and hundreds of thousands of pounds in product or service sales, an interesting approach becomes evident. . . . keep reading
|
"The Powerful Secret Of The TV Salesman"
I recently heard this true story about a busy TV store in a prime town position, it turned out the store had one salesman who consistently out-performed all others, week in, week out.As much as the owner observed him, he couldn't see how the salesman was doing it. So one day he asked. . . . keep reading
|
|
About Us
